Choose your primary metric

Choose the metric you use to judge the product. Changing this selection changes the overview's emphasis, not how events are collected.

Set the primary metric

1. Open Settings → Overview.
2. In Primary metric, choose Visitors, Revenue, Installs, the available active/retained-install metric, or Goal.
3. For Goal, enter its registered event name and select the website or app surface.
4. Save, then return to the product overview and check the metric label.

A display name edited on the Goals card is not a replacement for the event identifier. Create the goal before using it as the KPI. To delete an event that is the current KPI, choose a different KPI first.

Choose a meaningful metric

Visitors helps with audience growth; a signup goal helps with acquisition; active or retained installs helps with continued app use. Revenue requires a connected provider or verified custom payment integration.

A selected metric can remain unavailable if collection, history or sample requirements are not met. That state is not a zero and changing the KPI does not manufacture the missing data.