Choose Jelto if…
- You ship software and need more context than website traffic alone.
- You want dedicated desktop adoption and retention reports.
- You want ordered website funnels and supported payment-provider connections.
Fathom alternative
Jelto vs Fathom
Your website is one part of your product.
Fathom keeps website analytics approachable, with traffic reports, events, and campaign insights. Jelto offers a focused dashboard for website owners and desktop teams who also need to understand app activity and revenue.
14 days. No credit card required.
Choose Fathom if…
- You want an approachable dashboard centered on your website.
- Event conversions and campaign reporting cover your current questions.
- You value Fathom’s established website integrations and Google Analytics importer.
Side by side
Jelto vs Fathom: features and pricing
| What you need | Jelto | Fathom |
|---|---|---|
| Website analytics | Traffic, pages, campaigns, goals, and website visit funnels. | Traffic, pages, referrers, devices, countries, and campaign reporting. |
| Desktop apps | Swift, Electron, Tauri, and .NET SDKs. Active installs, version adoption, and retention. | Its dashboard and integrations are centered on websites. |
| Goals & funnels | Registered events and ordered steps within a website visit. | Custom event conversions for actions such as clicks, forms, and purchases. |
| Revenue | Stripe, Lemon Squeezy, Polar, and a Payments API. Aggregate channel attribution needs checkout setup. | Event conversion values, including currency values for ecommerce. |
| Collection choices | Cookieless by default. Cookie mode and attribution memory are optional. IP addresses are never stored. | Cookieless website analytics. |
| Hosting | Managed Jelto service, with your website and desktop reports in one dashboard. | Managed Fathom Analytics service. |
| Pricing model | Starter and Growth plans include both pageviews and monthly active installs. Monthly or yearly billing.View Jelto pricing | Paid plans based on usage. See current pricing for the included sites and allowances.View Fathom pricing |
Reviewed September 8, 2026. Features and plans can change. Official sources
Example workflows
Using Jelto and Fathom
Two practical decisions, with steps from each product’s documentation.
Did a signup happen, and where did visits drop off?
Your immediate goal is counting completed signups; your next question is where the website loses visits.
How to decideFathom’s named events cover action counts. Jelto’s visit funnels add an ordered view of website progress. Compare conversion definitions before comparing percentages.
Compare setup steps: Did a signup happen, and where did visits drop off?
In Jelto
Register a signup completion goal. Read Unique visitors and Completions in Goals, then create a funnel using the relevant pages and that goal to inspect ordered progress within each visit.
Jelto goals and funnels guideIn Fathom
Send a named Fathom event after a successful signup. Inspect its conversions and check the site’s Event Conversion Formula setting, which can use pageviews or people as the denominator.
Fathom events and conversion formulasShould revenue come from an event or a payment connection?
You sell software and want purchase values alongside traffic reports.
How to decideFathom can report event conversion values. Jelto’s supported provider connections are useful when you want payment reporting alongside desktop adoption and retention.
Compare setup steps: Should revenue come from an event or a payment connection?
In Jelto
Connect your payment provider, verify a received payment, and configure channel attribution at checkout. Compare revenue and purchase counts in Revenue by channel.
Jelto revenue guideIn Fathom
Send a value with a Fathom purchase event and configure the relevant event currency. Check the documented value units when adapting your checkout code.
Fathom event values and currenciesA look inside Jelto
Desktop adoption and retention in Jelto
For software teams, the next question is what happens after installation.
Website visits and app installs are not joined at the individual or marketing-channel level. Download to Install compares period totals; it is not a person-by-person conversion funnel. Read the app metric definitions.
How desktop metrics are counted
- Active installs
- Distinct installations that sent activity during the selected range. A reinstall is another install.
- Version adoption
- Active installs grouped by their latest reported version on the reference day. “% on latest” uses your configured latest version.
- D1, D7, and D30 retention
- Eligible installations that returned on the measured day. A cohort needs time to mature; unavailable does not mean zero.
Make the move
Switching from Fathom to Jelto
Start with the pages, campaigns, and conversions you follow in Fathom. Install Jelto, register matching goals, and verify live collection. If you record purchase values as browser events today, configure provider-backed payments separately in Jelto.
Keep access to your existing history. These steps set up new collection; they do not import your Fathom reports.
Before you choose
Jelto and Fathom FAQ
What usage should I compare in Fathom and Jelto plans?
Start with website traffic and required site allowances. For Jelto, also include monthly active desktop installs if you ship an app. Review current plans for your expected usage; a website-only workload can lead to a different choice than a software product.
Does Fathom support revenue tracking?
Yes. Fathom supports values and currencies on event conversions. Jelto also supports payment-provider connections; payment receipt and aggregate checkout attribution are configured and verified separately.
Can I use Jelto for a small website?
Yes. A website-only product is supported. You can start with traffic and goals, and add desktop or payment reporting when it is useful.
Will my Fathom history move automatically?
No. Keep your existing history or exports available. This setup guide covers new Jelto collection and does not import Fathom historical reports.
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Try Jelto with your own product.
Start with a website, a desktop app, or both.
14 days. No credit card required.